Here is a collection of some of the resources I’ve put together for various conferences or speaking engagements. These are all designed to help you become a more strategic marketer or marketing enthusiast.
This resource is from my email marketing breakout session during the 2020 conference entitled, “Campaigns that convert: How to increase your email open and response rates.” The slides cover recruiting email best practices including:
- The best times to send your emails to candidates
- How to get your recruiting emails opened by candidates
- How to structure your emails to drive home your most important content
- Bonus Content: A subject line inspiration document to help you get the most out of every email you send